Search is changing. People are getting answers directly from Google AI Overviews, ChatGPT, and Perplexity instead of clicking through ten blue links. If your content isn't structured to be understood and cited by these systems, you're invisible in a growing share of searches. Pizles builds Generative Engine Optimization (GEO) that gets your brand mentioned inside AI generated answers.
Get a Free AI Search Visibility AuditA full build out for how your brand shows up across AI Overviews, ChatGPT, and Perplexity.
A full review of how your current content performs, or fails to appear, across AI Overviews, ChatGPT, and Perplexity for your key topics.
Restructuring content so it's easy for AI systems to extract, summarize, and cite accurately. Clear answers and defined entities matter more here than keyword density.
Structured data implementation that helps AI systems understand what your content is, who wrote it, and why it's a credible source.
Specific strategies to increase your chances of being pulled into Google AI Overview summaries for your target queries.
Making sure AI crawlers can actually access and understand your site the way you want them to.
Strengthening how clearly your brand is defined across the web, since AI systems favor sources they can confidently identify and trust.
Monitoring where and how often your brand appears in AI generated answers across major platforms, since traditional rank trackers don't capture this.
Identifying the specific questions and topics where competitors are getting cited by AI systems and you aren't.
Generative Engine Optimization, or GEO, is the practice of optimizing content so it gets surfaced and cited by AI powered answer engines, Google AI Overviews, ChatGPT, Perplexity, and similar tools, rather than just ranking in traditional search results. Traditional SEO focuses on ranking a page. GEO focuses on becoming the source an AI system trusts enough to quote or summarize directly. The two overlap significantly, but GEO adds extra focus on content clarity, factual structure, and how easily a system can extract a clean answer from your page.
Optimizes a page to rank in the ten blue links, competing on keywords, backlinks, and position.
Optimizes content to be the answer an AI system quotes, summarizes, or cites directly by name.
Different AI systems crawl and cite content differently, so our GEO strategy is built around actual bot behavior.
We structure content into clear, direct answers OpenAI's models are more likely to reference.
We align content with the structured data and authority signals Google's AI systems use to select AI Overview content.
We make sure your site is accessible and your content's clarity makes it a citable source for Anthropic's models.
Perplexity leans on citation style answers, so we focus on clean, attributable content it can quote with your brand as the source.
A clear process built around your industry, content, and how competitive your topics are in AI generated answers.
We check your current presence across AI Overviews, ChatGPT, and Perplexity for your priority topics and queries.
A plan targeting the specific gaps and opportunities where you can realistically gain AI citations.
Content restructuring, schema implementation, and technical setup to improve how AI systems read and trust your site.
Since AI search results shift constantly, we track your visibility over time and adjust strategy as these platforms evolve.
AI SEO and GEO work varies a lot depending on your industry, current content, and how competitive your topics are inside AI generated answers. Pizles builds a custom quote based on your specific goals and starting point, beginning with a free audit so you know exactly what you're paying for.